KENYA AIRWAYS: MSAFIRI

“The aim was to let local journalists’ words shine while enhancing each piece with MSafiri’s signature tone of voice—ensuring quality, accuracy, and clarity before publication.”

THE PROJECT

As a freelancer in 2019-2020, I worked as a sub-editor for MSafiri, Kenya Airways’ in-flight magazine, via my client Hearst Create. I sub-edited a variety of articles written by local journalists across Sub-Saharan Africa, carefully balancing their authentic voice with MSafiri’s distinctive editorial style. In addition to rigorous fact-checking and correcting grammar, spelling, and punctuation, I regularly crafted headlines, introductions, subheadings, and pull quotes to elevate each article. Once finalised, articles were passed to the Editor for sign-off and publication.