Telling stories for brands big, small and driven by something more.

I craft content, develop style guidelines and set up communication channels that help brands stand out in a crowded space. Whether it’s a tool to detect mental health issues in war zones or a buy-back platform tackling fashion waste, I specialise in turning complex topics into clear, compelling narratives.

With two degrees in journalism and a decade of cross-sector experience, I’m comfortable producing everything from strategic plans to website content and campaign copy—adapting tone and style for each audience. Most recently, as Corporate Editor at War Child, I led editorial planning, managed the global content calendar, coordinated freelance writers, and wrote, edited, and shaped content from colleagues worldwide—guiding story collection to ensure narratives were authentic, dignified and impactful.

Beyond content, I offer broad communications expertise—working with stakeholders at all levels to bring an organisation’s story to life and establishing global networks to source stories from the field.

Lately, I’m also exploring my longstanding love of street photography, capturing moments on my travels with my Sony A7 III. Feel free to peek at my attempts on Instagram.

Have a question or fancy a coffee? Drop me a line—I’d love to hear from you.