ADIDAS: SELECTION OF WORK
“ A series of e-creative aimed at extending the Originals tone of voice for SS18. ”
originals SS18
As the lead copywriter for the adidas Western Europe workstream I produced creative copy and mini-concepts for all the Originals franchises from adidas Skateboarding to Snowboarding to hype models like the NMD and Falcon. I worked to establish a strong messaging and visual identity for the New Arrivals email content which secured some of our best click-through rates during the Spring/Summer and Fall/Winter seasons.
“ I was responsible for translating the retail concept into a consistent message across the digital ecosystem. ”
outdoors FW18
The Built to Defy campaign came hand-in-hand with a fresh spotlight on the adidas Outdoors category. The Winter Jackets 2018 Collection was rolled out across a variety of digital touchpoints including dynamic and stand-alone newsletters, adidas App newsfeed and .com landing pages.
My storytelling repurposes the core product truth – go from urban streets to mountain peaks in superior style and comfort.
“ As a global sports brand we believe that, through sport, we have the power to change lives. The adidas Give Back program was built on this foundation. ”
give back
Aimed at members of the adidas Creators Club, Give Back helps children in underprivileged communities develop essential life skills through soccer. The project is run in partnership with the U.S. Soccer Foundation.
Myself and a Senior Design Specialist created a series of newsletters that inspire members to pledge their support, then keep them engaged throughout the donation journey. As first touchpoints, these emails, and accompanying digital storytelling, are a crucial communication – with the potential to convert new members into loyal brand advocates.
