POM AMSTERDAM: POM BY KATJA

“POM by Katja is a high-profile collection that the founders wanted to elevate to capture a wider audience.”

THE PROJECT

I worked closely with founders Liesbeth and Violet, as well as a designer, to bring the POM by Katja Fall/Winter 2021 collection to life. Partnering with Dutch actress Katja Schuurman—the face of the collection—I crafted compelling copy, developed authentic quotes, and contributed to the layout and visual presentation of all online assets for the launch.

The collection performed especially well on social media, helping the brand successfully capture attention and engage a broader audience.