REEBOK: SELECTION OF WORK

“ The Crafted by Fitness collection was designed to fill a gap for the everyday fitness freak – taking you seamlessly from session to session, regardless of the sport. ”

CRAFTED BY FITNESS

For the 2018 launch of the new product designs, myself and a Senior Design Specialist created a full digital experience for Reebok Global. Our vision was to take the storytelling to a new space – by really honing in on the technology that sets the collection apart. We created the strategy, guidelines and suite of creative assets.

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“A collaboration straight from the heart of New York’s lower east side - independent streetwear aficionados, The Good Company, teamed up with Reebok Classic for an exclusive Capsule Collection.”

THE GOOD COMPANY X REEbOK CLASSIC

We had a point to prove – that the Digital Creative team are able to do a high-profile collection like this justice, by creating a unique storytelling experience online (across email, website and social media). 

Alongside a Senior Designer I brought the originality of the collab – and the people behind it – to life, paving the way for more partnerships like this in the future. 

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