REEBOK
“The Crafted by Fitness collection was designed to fill a gap for the everyday fitness freak—taking you seamlessly from session to session, regardless of the sport.”
CRAFTED BY FITNESS
For the 2018 launch of the new product designs, myself and a senior design specialist created a full digital experience for Reebok Global. Our vision was to take the storytelling to a new space—by really honing in on the technology that sets the collection apart. We created the strategy, guidelines and suite of creative assets.
“A collaboration straight from the heart of New York’s lower east side—independent streetwear aficionados, The Good Company, teamed up with Reebok Classic for an exclusive Capsule Collection.”
REEBOK CLASSIC X THE GOOD COMPANY
We had a point to prove: that the Digital Creative team were capable of doing a high-profile collection like this justice by creating a unique storytelling experience online (across email, website and social media).
Alongside a senior designer I brought the originality of the collab—and the people behind it—to life, paving the way for more partnerships like this in the future.
